Sales Display at V&A – Iris Capital

Fitout

Broadbeach, Gold Coast, QLD

May 2022

Project Description

Industry 7 was engaged to deliver a high-end sales office fitout for V&A at the ground floor of Niecon Plaza. The project transformed a raw tenancy into a fully integrated showroom and client engagement space, comprising two dedicated sales rooms, a lounge area with large-format digital display, display bathroom, and staff amenities.

The works commenced with extensive demolition and floor preparation, followed by the installation of new partitions, curved feature walls, ceilings, and joinery. Key finishes included engineered timber flooring, timber batten walls, custom cabinetry with stone benchtops and splashbacks, and display fixtures to support a functional yet polished client experience.

The fitout required a full upgrade of essential services, including a new HVAC system with ducted units, chilled water disconnections, and exhaust fan installation. Electrical works included lighting, power to multiple AV installations, pendant features, emergency lighting, and floor boxes to support the display model.

A key visual element is the 3.5m x 2m LED main lounge screen, paired with interactive touchscreens in each sales room. Custom joinery was installed throughout, including staff kitchen, display kitchen, island bench, vanity units, and storage cupboards. Feature skirting, architraves, mirrors, glazed partitioning, and sheeting details completed the finish palette, while bathroom tiling and specialist silicone work ensured a cohesive outcome throughout.

Certification and building approval were managed as part of the delivery, with all noisy or disruptive works carried out outside of normal trading hours to maintain harmony within the live commercial environment.

Services Completed

Fitout & Construction Complete fitout of a ground-floor sales office including client-facing spaces, staff amenities, and a display bathroom.
Joinery & Custom Carpentry Fabrication and installation of custom cabinetry across staff kitchen, display kitchen, vanity, and island; feature timber batten walls.
Interior Design & Space Planning Curved feature walls, showroom layout, and partitioning delivered in line with architectural specifications.
Project Management & Consultation Site coordination, services integration, certification, and management of multiple PC sum packages.
Electrical & Plumbing Work Power and lighting installations, AV support infrastructure, emergency systems, drainage connections, and amenities plumbing.
Signage & Branding Elements Glazing with frosted privacy bands; branded finishes integrated with the client’s digital display suite.
Technology Integration (AV, IT, Security) Supply and install of LED lounge screen, two 65” touchscreen sales room displays, and AV infrastructure throughout.
Engineered timber flooring installed with moisture barrier and acoustic base Installation of engineered timber flooring over an acoustic underlay and moisture barrier system, delivering a premium finish that meets durability and compliance requirements for showroom use.
HVAC Upgrade Including Ducted Units, Exhaust Fans, and Chilled Water Disconnections Complete mechanical upgrade including new ducted air conditioning units, exhaust fan systems, and chilled water disconnections to suit the reconfigured layout and comfort needs of staff and clients.
Bathroom and Amenities Tiling with Compliant Floor Wastes Supply and installation of wall and floor tiling to the display bathroom and staff amenities, including epoxy grout and certified floor wastes to meet waterproofing and building code standards.
Ceiling Framing, Plasterboard Installation, and Square-Set Detailing Construction of suspended ceilings and architectural bulkheads using concealed framing and high-quality plasterboard finishes, with square-set detailing to enhance the clean, modern design intent.
After-Hours Delivery to Mitigate Disruption in a Live Commercial Setting All noisy, high-impact, or service-interruptive works were scheduled after hours to maintain business continuity and ensure safety in an active retail and commercial environment.

Project Highlights

Purpose-Built Sales Environment
Full transformation of a bare tenancy into a premium sales office, including private consultation rooms, lounge, and display areas.
Digital Integration
Installation of a 3.5m x 2m LED screen in the lounge and two interactive 65” touchscreens in sales rooms, supporting immersive client presentations.
High-End Joinery and Finishes
Custom cabinetry and stone benchtops installed across kitchen, island, vanity, and display areas, designed to showcase quality and functionality.
Curved Architectural Features
Two bespoke curved partition walls and a batten feature wall delivered with precision, adding spatial interest and design continuity.
Engineered Timber Flooring
Moisture-sealed substrate with Ardit levelling compound, acoustic underlay, and direct-stick timber flooring across client-facing zones.
Upgraded HVAC Services
New ducted systems installed including chilled water unit, exhaust ventilation, and rooftop condenser, all fully balanced and commissioned.
Compliance and Certification
Hydraulic design, council approval, and building certification managed as part of the delivery scope.
Disruption-Free Execution
Noisy and invasive works were delivered after hours to ensure continuity within the broader building environment.
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